Contributor
Roy Osing
<p> Roy Osing is a former President and CMO with over 33 years of leadership experience covering all major business functions including business strategy, marketing, sales, customer service and people development. He is a blogger, content marketer, educator, coach, adviser and the author of the book series "BE DiFFERENT or be dead." Learn more <a href="http://www.bedifferentorbedead.com/" rel="nofollow" target="_blank"> here </a> .</p>